We have successfully driven regular, qualified organic leads to Sanctum London's booking platform by securing top ranking spots for key terms. This was achieved through executing strategic SEO practices, including site structure optimization and boosting website authority, and assisting with domain migration issues.
Sanctum approached us seeking a significant boost in their digital traffic and lead generation, which at that time was almost negligible.
Our initial emphasis was on enhancing the visibility and ranking of Sanctum’s hotel on map listings. Our research indicated that their booking platform was not correctly integrated, causing potential organic customers to be diverted to third-party websites, thus diminishing the profit margin per new customer.
Our next task was to address the issue of low hotel rankings. This was accomplished through dedicated review management and optimization of their Google My Business (GMB) profile.
Moreover, the organic ranking of Sanctum’s website required immediate attention, specifically to rectify the problems that surfaced after they had completed a website migration months earlier. Once these issues were resolved, we bolstered their online presence through on-page optimization, enhancing their topic authority, and effective link-building strategies.
The culmination of these efforts over a period of seven months has resulted in a significant surge in web traffic, with Sanctum witnessing an increase of over 350% in visitors.
