Beco are a sustainable pet consumables company predominately focussing on dogs. We started their SEO late 2020/early 2021. In just over a year we have increased their site traffic by over 1050% and traffic value by 1644%.
With Beco a big focus at the start was addressing the product pages which had a clear lack of content, no focus and many of the pages orphaned. We also undertook technical fixes such as hundreds of redirects needing to be put in place, internal linking carried out as well as schema created through tag manager.
The next stage was a clear and scalable link-building campaign, coupled with monthly content ideation and creation. Once the technical elements were in place and the on-page was sufficient, the process really focusses on creating topical relevance through the blog, whilst improving content quality scores and authority. Which allows websites to get to a hyper-growth stage.
